Ethos...

According to the Merriam-Webster Online Dictionary, the definition of ethos is "the distinguishing character, sentiment, moral nature, or guiding beliefs of a person."
As a student of journalism, I have seen more than my fair share of ethical fallacies and lapses in judgment. Lately I have been wondering, what ever happened to good old fashioned character?
I have been working on a group project on Health Care for my Newswriting class. One of my group members scooped the interview and contact information that another group member had set up and acquired and claimed them as his own. The same group member wrote questions that were not only unnecessary for the story, but completely insensitive to the families that were being interviewed. He wanted to ask sick and dying people how their intimate lives had changed and other things that were entirely too personal and uncomfortable.
The group and I decided that we should ask all the same questions in all of the interviews to ensure consistency. I ended up losing my main interview and looking like an insensitive prick because that group member reworded all of my initial questions into things that my couple didn't feel comfortable answering.
Furthermore, when my interview fell through, my dad suggested that I interview my parents and change the names to pass as the other interview. This completely goes against my moral character. How can people really consider things like that as an option?
What happened to the days when business was conducted in a manner of sympathy and decency? Why do people think it's OK to hurt people and push others down in an attempt to make way for yourself? When did people stop being so humble and become self-righteous, self-interested, insensitive muckrakers?

What happened to ethos?!